New Holland has introduced it's new logo and equipment decals, symbolizing the brand's tradition of leadership and innovation to be used on all New Holland products, advertising and facilities worldwide.

The yellow In the new logo and decals represents New Holland's  longstanding legacy as the industry leader in haytools and an innovator in combine technology, while the blue pays tribute to the company's Ford tractor heritage.

No changes are planned for equipment paint colors. New Holland hay tools will retain their distinctive red and yellow paint; combines will remain yellow, and New Holland tractors will remain blue.