WELCOME TO WEST HILLS TRACTOR'S MARKETING DEPARTMENT
West Hills Tractor has always identified the importance of reaching out within the community. Our customer outreach has extended beyond our region and across states, from trade shows to customer visits. West Hills has identified a need for more young adults in our region involved in agriculture. A tractor lease program for local high school FFA chapters has started "Fostering the Future of Agriculture." This program offers a tractor for each chapter's respective campus where students can learn how to operate the tractor as well as service it.
Here are just some of the events we are involved in annually:
- Community & Sponsorship Events
- Greene County Fair
- NC State Mountain Research Field Day in NC
- Tri-State Beef Conference in Blountville, TN
- Transylvania County Cattlemen’s Association Meeting in NC
- Appalachian Fair
- Rodeo Extravaganza in Wytheville, Virginia
- Biltmore Fall Endurance Ride in Asheville, NC
- Northeast Tennessee Beef Expo in Blountville, TN
- Farmer’s Daughter Fall Festival in Chuckey, TN
- Saddle Up for St. Judes in Jonesborough
- DB FFA Trunk or Treat in Gray
- Ag in the Classroom in Washington County
- Farm Expo at Bristol Motor Speedway
- Case IH Customer Night at WHTI
- New Holland Customer Night at WHTI
- Washington County (VA) Agricultural Appreciation Dinner
- Washington County Ag Partnership Dinner in JC
- Touch A Truck in JC
- Jonesborough Farmers Market
- Johnson City Farmers Market
- Tri-State Antique Farm Show at Appy Fair
- Biltmore Challenge Endurance Ride
- CH Cattle Customer Appreciation Event
- Justin Rose Memorial Cattleshow at Appalachain
- Regenerative Ag Alliance Summit in Knoxville, TN
- Greene County Ag Foundation Meetings & Banquet
- Jordan Hodge’s Cattle Sale in Bulls Gap, TN
- Farm City Banquet in Greeneville, TN
- Bristol Steer & Heifer Show at Appy Fair
- Tennessee Charlois Field Day
- Knoxville Spring Junior Cattle Show at Appy Fair
- Tradeshows
Marketing Department
Mary Beth Collette
Marketing Assistant
Name Mary Beth Collette
Title Marketing Assistant
What duties do you have as a West Hills Tractor intern and what have you learned about the business?
"Some duties I have include filing warranties and helping organize invoices. I also work on social media content. One of the biggest things I've been learning about is seeing how a business operates and the different aspects that go into making it successful."
Matthew Proffitt
Marketing, Social Media, & Online Sales
Name Matthew Proffitt
Title Marketing, Social Media, & Online Sales
How does your role at the dealership blend with agriculture and equipment marketing?
"My role allows our business to outreach with our customers to promote their operations whether they are selling their beef/hay/products or participating in agribusiness. Also, with social media we are able to connect with more people than ever before and vice versa promote our business and customers' to more people than ever before."